Strathearn Living Well

Brand identity and logo design for a community interest group, set up in lockdown to help people live well.

The logo has been designed to have a warm, approachable look and feel. The heart, line and circle motifs are stacked precariously as a totem to suggest an element of balance – the idea that the collective aims to help people live a balanced life. The heart sits at the top of the totem and is symbolic of a focus on living well.