Simpsons

Brand identity and illustrations for a cafe in Dundee, to complement the redevelopment of their premises.

A flexible system was developed, integrating an illustrative symbol that embodies the three generations leading the family business.

Brand Identity

Illustration

Using a muted, earthy colour palette and subtle typography, premium materials were prioritised to mirror the business's core values.

A custom illustration showcasing the family allotment was created, highlighting the cultivation of natural produce. Further illustrations were developed for a cookbook, that includes recipes for some of the cafe’s most popular dishes.

Work created at Creative Graffix

Photography: Grant Anderson