Scotland Loves Nature
Brand identity and logo design and illustrations for Scottish Environment Link’s “Scotland Loves Nature” Campaign.
The identity combines vibrant colours, hand drawn illustrations and abstracted map shapes to create a cohesive and engaging visual narrative, designed to grab attention and invoke action.
The campaign aims to draw attention to nature in crisis and calls on the Scottish government to take meaningful action by setting legally binding targets for nature recovery.
Brand Identity & Guidelines
Logo Design
Illustration
The logo.
The logo features a stylised bird and leaf, drawn with a single, fluid stroke. The intertwining of the bird and leaf symbolises the unity and interdependence of all natural elements. It underscores the campaign’s message of holistic nature conservation and the need for a collective effort to protect it. Together, the bird and leaf form an abstract shape of a heart, tying directly into the campaign name “Scotland Loves Nature”.
The Illustrations.
The illustrations feature a relaxed, organic line quality that mimics the natural and imperfect beauty found in the wild. The hand-drawn aesthetic brings a sense of authenticity and warmth to visuals.
