RSPB Wild Dundee

Visual Identity for Wild Dundee — an RSPB initiative engaging Dundee's community in urban nature conservation and climate awareness.

The Wild Dundee project provided the RSPB with a chance to engage the local community in urban nature conservation and climate awareness, collaborating with organisations such as Ninewells and NHS Tayside.

An illustrative approach helped create a unique visual identity for the project, designed to connect with the Dundee community in a fresh and adaptable way, while ensuring consistency and longevity across all materials.