Striking a balance and providing longevity.

I designed the brand to strike a balance between modern and traditional, with attention being drawn to the heritage of the farm by featuring the established date within the primary logo.

The somewhat contemporary colour palette was chosen to have a soft, earthy feel that purposefully contrasts with the vibrant colours of the fruit the farm produces, and the icon within the logo is an abstract representation of fruit the farm grows, without being too prescriptive — meaning this could be used across collateral and have longevity as the farm continues to grow.